Gofourit is a mobile application concept for organizing more relaxed and fun dating experiences. 

double diamond process with used tools

For this project I used the double diamond process. In the beginning of my master project, I conducted qualitative research and tested dating services by myself. I realized that dating services focus on the matching part of the customer journey but neglect the date itself. Therefore I focused on the question: „How can I make the dating experience as relaxed and pleasant as possible?“ 

After the analysis and synthesis phase I come up with a set of basic rules (requirements) which I used to come up with different ideas. They were revised and iterated with the help of my colleagues. In the end I developed the concept „gofourit“ by designing a mobile app mockup (Invisionapp), creating a business model canvas and customer journey.

customer journey

business model canvas

designing user interfaces in Illustrator

appstore mockup

clustering insights

poster mockup

prototyping with Invisionapp

service walkthrough with paper prototypes

storyboards for one of the early concepts

REFLECTION
My key learnings are a mindset shift from „solve that problem“ to „what is THE problem worth solving“ and the importance of communicating ideas and services to users.
Due to the mobile focus of my service, I learned a lot about digital customer journeys and mobile usability.
Looking back, I would involve users more during ideation by using co-creation
methods (workshop, roleplays) and validate my hypothesis as early as possible.