Gofourit is a mobile application concept for organizing more relaxed and fun dating experiences.
TASK For my master project I chose the topic (online) dating. I realized that dating services focus on the matching part of the customer journey but neglect the date itself. Therefore, I focused on the question:
„How can I make the dating experience as relaxed and pleasant as possible?“
APPROACH For this project I used the double diamond process (see picture above). In the beginning, I conducted qualitative user research and tested dating services myself. After the analysis and synthesis phase I came up with a set of basic rules (requirements) which I used to generate different service approaches. They were tested, revised and iterated with the help of my colleagues and users.
RESULT In the end I developed the concept „gofourit“ by designing a mobile app mockup (Invisionapp), creating a business model canvas and customer journey.
REFLECTION My key learnings included a mindset shift from „Solve that problem“ to „What is THE problem worth solving?“.
Due to the mobile focus of my service, I learned a lot about digital customer journeys, mobile usability and UI design.
Looking back, I would involve users even more during ideation by using co-creation methods (workshop, roleplays) and validate my hypothesis as early as possible.
ADDITIONAL COMMENT Recently, Tinder introduced a similar concept called Tinder Social which offers the possibility to take a friend with you on your next date.